Authentic to the past. Responsible to the future. Distinct designs for all seasons and situations.
That's our simple formula for creating the most comfortable wool footwear.
BAABUK BY YOU
Baabuk By You lets you design custom Urban Wooler sneakers from various options for the colors of the wool body, eyelets and elastic laces. Created by you and hand-assembled in Switzerland by our partners at the BVA Foundation, these shoes give you a bespoke style while making a positive impact on society as whole.
IN WOOL WE TRUST
10,000 years. That’s how long humans have been using this “super fiber.” Wool is warm in winter, cool in summer. Soft and cozy, it’s comfortable against your skin. Washable, antibacterial, water- and odor-resistant, wool stays clean and fresh. Plus, it’s strong as steel and incredibly flexible to stand up to daily wear.
All this makes wool last longer, which is good for the environment. After wool products run their course, they’re recyclable and, beyond that, they are biodegradable. And of course, the sheep aren’t harmed to harvest the fiber, so each season they grow more wool—making it nature’s ultimate renewable resource.Learn More
B-Corp and Beyond
Sustainable materials produced and sourced locally. Responsible production that efficiently manages natural resources. B-Corp certification signifying our desire to balance purpose and profit. Learn more about how we strive to do what’s right by our customers, our employees and our planet.