2023 marks 10 years of Baabuk. As part of our year-long 10th birthday celebrations, we’re launching a complete first, never-done-before, product for Baabuk. Introducing limited edition Baabuk wool T-shirts! This shirt honours and represents our home base of Switzerland with an illustration by Swiss artist, Jamie Aspinall.

Authenticity is a core value of Baabuk, and with that comes transparency about our operations. Following our core values we’re excited to share with you some of the latest updates on our sustainability journey.

At Baabuk, our team is made up of people from all over the world, each with their own unique cultural backgrounds. So when we gathered in Switzerland for our last team meeting, it was only natural that we brought a piece of our home with us to share with the team.

We're approaching a special milestone at Baabuk this year, and our success would not have been possible without our team members and partners around the world. As we kick off this new year, we'd like to highlight these incredible people and share their views and stories. 

Baabuk is nearing a decade in business, and a lot has changed over the past ten years. We’ve introduced products, welcomed markets, developed partnerships, and grew our team. Today begins another big change for Baabuk with the introduction of A Better Baabuk – a set of new services and tools for our community.